What is a Marketing Funnel and How It Can Grow Your Business
Aryn Van Dyke, Book Rockstar
In this session I’ll show you how you can start building marketing into your publishing strategy so your books (and your authors’ books) can be seen more readers. We’ll dive into the 4 layers of the marketing funnel (Awareness, Engagement, Conversion, and Advocacy) and discover simple yet effective strategies you can start putting into place. Understanding and implementing the marketing funnel early in your publishing model is key to finding success for your business and your author brands.
Takeaways:
- Discover how a marketing funnel can help publishers attract and convert future authors
- Discover how a marketing funnel can help authors attract and convert future readers
- Ideas for lead magnets to grow your email list
- Examples of publishers and authors using marketing funnels successfully
Speaker Bio
Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy accessible to more authors and publishers.