Independent Publishers of New England
IPNE’s 15th Annual Conference is Feb. 19–20, 2027
The Lean 12-Month Publishing Business Plan: What to Prioritize, When to Act, and What to Stop Wasting Time and Money On
Alesha Brown, Fruition Publishing Concierge Services®
Independent authors and small publishers often know they should market year-round but struggle to decide what to do, when to do it, and where to spend limited resources. In this practical, interactive session, Alesha Brown will show attendees how to build a lean 12-month book marketing plan tied to clear goals, seasonal opportunities, audience behavior, and realistic capacity. Participants will learn how to prioritize high-impact activities, avoid common money-wasters, and leave with a repeatable framework they can adapt for one title or an entire catalog.
Key Takeaways:
Attendees will learn how to build a realistic 12-month marketing plan aligned with their goals, audience, budget, and capacity; prioritize high-impact activities; use launches, seasonal opportunities, content, and backlist titles strategically; reduce scattered efforts and wasted spending; and apply a repeatable framework to one book, multiple titles, or an entire catalog. They will leave with clear next steps they can begin implementing immediately.
Speaker Bio
Alesha Brown is an award-winning author, publishing strategist, and founder and CEO of Fruition Publishing Concierge Services®. She helps authors and independent publishers turn books into profitable, visible brands. Alesha is Editor-in-Chief of Published! Magazine® and a former member of the Independent Book Publishers Association Board of Directors. Known for making strategy practical, she equips publishing professionals with clear marketing frameworks they can implement with limited time, staff, or budgets.