Standing Out on Amazon – How Keywords And Categories Increase Your Readership

Saturday 1:00 Room 1

Presenter: Hank Marcacci


Just how do readers find new books on Amazon? The answer is Keywords and Categories, which Amazon uses to pair shoppers with products they will love. Learn the strategy behind finding profitable keywords, uncovering bestselling categories, and making changes in minutes that can affect your sales indefinitely. This presentation dives into the behavior of the shopper and the framework of Amazon to understand how you can connect with your target audience, resulting in higher visibility and more copies sold.

Developed by Dave Chesson, founder of Kindlepreur and Publisher Rocket who has worked with such authors as Orson Scott Card and Ted Dekker as well as publishing houses, these tactics help both Fiction and Nonfiction authors of all levels get their books discovered by the right readers.

Hank Marcacci

Debbie Burns

Hank Marcacci is a data engineer turned Amazon bestselling author.  As product manager of Publisher Rocket, he uses his passion for analytics, data, and machine learning to continuously discover what qualities turn books into bestsellers. He’s a member of the team, a website devoted to teaching advanced book marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.”