Marketing your book doesn’t have to feel overwhelming. In this session, you’ll learn how to set up a high-converting sales funnel that attracts, engages, and converts readers, plus how to use scheduled promotions to boost visibility and drive consistent sales. We’ll cover proven strategies to build a loyal fan base, maximize book sales, and create a sustainable marketing plan that keeps working long after launch day. Whether you’re just starting or looking to optimize your efforts, this presentation will give you actionable, effective tactics to grow your author business. Less guesswork, more results.

Key Takeaways

• A well-structured sales funnel turns readers into superfans.
  Your marketing should guide readers through four essential stages—discovery, engagement, conversion, and retention. An optimized funnel does the heavy lifting for you, bringing in new readers while keeping existing fans engaged.
• Scheduled promotions drive consistent, predictable book sales.
  Planning regular discounts, newsletter features, and strategic promo stacking ensures steady sales growth. A promo calendar helps avoid burnout and boosts long-term visibility.
• Successful marketing isn’t about doing everything—it’s about doing the right things.
  Focus on proven strategies that work for your genre and audience instead of trying to be everywhere at once. Less guesswork, more results.