Discover the latest Amazon advertising strategies that successful authors and publishers are using to reach more readers and increase book sales in an increasingly competitive marketplace. This practical session explores what has changed, what still works, and how to build campaigns that deliver results without wasting your budget. Learn advanced keyword and category targeting, ASIN strategies, AI-assisted optimisation techniques, bid management, and ways to improve your Amazon book page to boost conversions. Whether you're launching a new title or reviving an existing one, you'll leave with actionable tactics.