Master-Pitch Theatre

Friday 2:00 Room 2

Presenter: Katharine Sands

SESSION DETAILS:

If Shakespeare had to pitch to an agent today, he might have written thus:

To speed-date, or not to speed-date, that is the question.

Whether ’tis nobler in the mind to suffer the zings and arrows of agent feedback
 or take pens and angst a sea of e-mails and by proposing, send them?

To write, to weep
 no more, for by a successful pitch, to say we end
 the heartache, and the thousand natural knocks
 that pitch is heir to: publication devoutly to be wished.

Your pitch is a performance. Whether you deliver it in person or on the printed page. Literary agent Katharine Sands shows you how to hone the on-page elements and in-person aspects of the pitch to create the actual script you will use at the conference, and beyond. 

Pitchcraft™ is an invaluable tool—You will learn what to do–and what not to do–when summarizing your book: the description of your book in 200-250 words; — How to get an agent from the get-go; start in a logical place, yet from a compelling perch; how to encapsulate in clear core points; ways to create coming attractions that whet the reader’s appetite for more—and how to avoid “Querial Killers”: the easy-to-fix mistakes writers make when querying agents. 

As a writer you are always going to be asked to introduce your work, to share your enthusiasm for your writing, and to get others excited about what is exciting to you. Instruction covers how to take a pitch from ho-um to magnum opus.“Tell me about your work” means: 15 minutes of fame is yours to shine in. This presentation cuts through the mystery of getting an agent to want YOU, to read YOU and to say YES to YOU.

Katharine Sands

Katherine Sands

A literary agent with the Sarah Jane Freymann Literary Agency, Katharine Sands has worked with a varied list of authors who publish a diverse array of books. Highlights include Spiritual Pregnancy: Nine Months that Change Your Life Before You Give Birth by Dr. Shawn Tassone and Dr. Kathryn Landherr; Loglines by Lane Shefter Bishop; Talk to Strangers: How Everyday Random Encounters Can Expand Your Business, Career, Income and Life by David Topus; The New Rules of Attraction: How to Get Him, Keep Him and Make Him Beg for More by Arden Leigh; Stand Up for Yourself: Resolve Workplace Crises Before You Quit, Get Axed or Sue the Bastards by Donna Ballman; Health and Beauty Bullet Points with Dr. Oz guest, Dr. Pina Loguidice; Dating the Devil (producer: Vast Entertainment) by Lia Romeo; XTC: SongStories; Chasing Zebras: THE Unofficial Guide to House, MD by Barbara Barnett of

Let’s Talk TV; CityTripping: a Guide for Foodies, Fashionistas and the Generally Style-Obsessed; Writers on Directors; Ford model Helen Lee’s The Tao of Beauty; Elvis and You: Your Guide to the Pleasures of Being an Elvis Fan; New York: Songs of the City; Taxpertise: Dirty Little Secrets the  IRS Doesn’t Want You to Know; The SAT Word Slam, Divorce After 50; Trust Your Gut; Make Up, Don’t Break Up with Oprah guest Dr. Bonnie Eaker Weil to name a few.


She is the agent provocateur of Making the Perfect Pitch: How to Catch a Literary Agent’s Eye, a collection of pitching wisdom from leading literary agents. Actively building her client list, she likes books that have a clear benefit for readers’ lives in categories of food, travel, lifestyle, home arts, beauty, wisdom, relationships, parenting, and fresh looks which might be at issues, life challenges or popular culture. For compelling reads in faction, memoir and femoir, she likes to be transported to a world rarely or newly observed; for fiction, she wants to be compelled and propelled.