Leveraging Tech
Ian Henzel, Rattling Good Yarns Press
Leveraging the right technologies is crucial for building your brand, reaching your audience, and driving sales. New publishers are constantly challenged with managing resources. Technology can help extend a publisher’s reach. This session will provide insights into AI and marketing technologies publishers can use to help streamline efforts and engage effectively with readers.
Speaker Bio
Ian Henzel loves challenges. After retiring from a 42-year career in technology marketing, product management, project management, and quality assurance across Asia and Europe in 2019, Ian co-founded Rattling Good Yarns Press, LLC, a mission-based independent publisher. The press focuses on highlighting overlooked LGBTQ+ voices. As a lifelong LGBTQ+ activist, giving voice to the community furthers that activism. Ian is also the host of the podcast “Bold Voices/Good Yarns,” which delves into how authors’ lives influence their work. He lives in Cathedral City, California, with his husband of 37 years. At 69, he embraces the challenges of his “second life” with Rattling Good Yarns Press and its mission statement: to produce quality work and treat people right.