Metro Boston Independent Publishers

  • 02 Jun 2018
  • 10:00 AM - 12:00 PM
  • 74 Pleasant Street, Arlington MA 02476


  • Please RSVP to attend our bimonthly sessions. You don't need to be an IPNE member, but you'll get a 50% discount on membership or renewal if you join at one of the workshop sessions. Enrollment is limited to 15 per session; please join the waiting list if it's full.

IPNE membership is not required to attend; but we encourage you to join to take advantage of the full range of benefits that membership in the organization brings.
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Metro Boston Independent Publishers 

Sat. June 2, 10 am-12 pm
St. John's Episcopal Church
74 Pleasant St. Arlington MA 02476

TOPIC: Optimizing Your Platform: From Foundation to Funnel

Building your author platform is the single most important thing you can do for your career as a writer. In fact, it’s almost impossible to achieve any measurable success without an author platform.

Whether you self-publish or work with a traditional publisher, marketing is your responsibility. For many writers, this is the worst part of the job. No one likes to be self-promotional – and the marketing slog (especially social media) can feel like a set of empty activities with minimal effect.

Having an OPTIMIZED platform can change that. In this session, we'll go beyond the basics to get into the important nuances of using your web site, your blog, social media, and a sound email strategy to discover new readers and guide them down a pathway to purchase.

Michael Boezi is a writer, educator, and 17-year publishing industry veteran with early-stage startup experience as well. He started Control Mouse Media, LLC in 2014 to help small business owners – including writers and other creatives – build their online audience using a carefully-constructed content strategy. He teaches a graduate-level course at Emerson College called "Fundamentals of Content Strategy," and produces and hosts a weekly podcast called Marketing Without the Marketing.

More details about Michael and his current projects

About our facilitator:

After a stint as an editor in Seattle, Charlotte Pierce served as managing editor for Home Office Computing Magazine (Scholastic) in New York (1985-1989). She moved to Boston to start Pierce Press in 1989. An IPNE member since 2007, Charlotte has served in several positions on the board, including president (2015-2017). full bio

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