Discoverable Book Marketing
Jennifer Thompson, Monkey C Media
What if you could increase your readership by 20 to 50%? In this class, digital inclusion strategist Belo Cipriani and digital marketing strategist Jeniffer Thompson show you how.
According to the World Health Organization, globally, 1 in 5 people have a disability that affects how they consume content. Not all disabilities are visible—color blindness, dyslexia, and even diabetes can prevent potential readers from accessing your content. This means publishers are missing out on a large number of readers because their content does not meet accessibility best practices. Accessible content not only reaches more readers but search engines like Google reward accessible content because it’s detectable, which increases your chance of being discovered organically by ALL readers.
Accessibility is not a creative endeavor, it’s a science that can be replicated by anyone who follows the steps. These can be applied to:
- Websites
- Books, in all formats
- Online courses
- E-commerce solutions
- In this course, attendees will learn how accessibility works and the actions required to increase both readership and revenue by simply making all of your content available to a wider audience.
Speaker Bio
Jeniffer Thompson is an author branding expert, book marketing strategist, publishing consultant, and host of The Premise podcast. She is an author and speaker who delivers strategy-rich content and actionable tools that educate and empower authors. She is passionate about helping authors navigate their publishing choices and establishing highly visible author brands that sell books. She is the founder and principal at Monkey C Media, an award-winning design firm specializing in book packaging, author websites, and digital marketing strategies. She co-founded The San Diego Writers Festival in 2018 and is a founding board member of the International Memoir Writers Association. Follow her author marketing blog at JenifferThompson.com. Work with her company to elevate your author brand and marketing journey at monkeyCmedia.com. Listen to her podcast at ThePremisePod.com.