IPNE’s 11th Annual Conference is Nov. 18–19, 2022
THIS IS A VIRTUAL EVENT
Are you planning on writing a book, in the process of writing one, or just curious about how to go from a manuscript to finished work?
Whether you publish traditionally or on your own, you’ll likely be in charge of things like your own publicity and marketing, or and you’ll need to know about book design, metadata, ISBNs, and book launches.
At the 11th Annual IPNE Publishers & Writers Conference, we’re bringing in speakers who’ve “been there, done that,” speakers who’re eager to share their expertise to help you flatten your learning curve.
Topics and speakers are pretty well set for 2022, but things can change, and we always welcome ideas for next year, so:
Our experts will present on topics such as:
- Become a writing machine
- Utilize Ingram Spark workshop
- Stand out on Amazon: Master keywords & categories
- Collaborative book project magic
- Writing with the end in mind
- Build your author platform
- Good naked- expose myths of creative process
- Amazon ads for authors – 7 days to mastery
- Multibook publishing contracts
- Book production cover and design
- Master pitch theatre
- Poetry marketing 101
- And more!
“Make Better Books & Sell More of Them” is the theme of the 2022 conference, coming to you via Zoom on Friday and Saturday, November 18 and 19. The fee is affordable, and you don’t need to be a publisher, a published author, or even a New Englander to join the virtual crowd.
Our program includes experts and leaders from across the industry, certain to educate and inspire—including presentations from Jeniffer Thompson, Deon McAdoo, Hank Marcacci and Paula Diaco; plus a dozens of other industry experts.
The Independent Publishers of New England (IPNE) is excited to announce the dates and give some info on this year’s conference. We’ll be having all our events on Zoom starting Friday afternoon, November 18th, and continuing Saturday morning through the evening.
IPNE’s 11th Annual Conference 2022 Schedule
FRIDAY ROOM 1
11:30-12
Opening remarks- Open networking
12 -1:00
The community and business-building magic of a collaborative book project
Laura DiFranco, Presenter
Six keys to publishing a successful collaborative book project that builds community and your business.
FULL DETAILS
1:00-2:00
Writing with the end in mind
Paula Diaco, Presenter
Writing a book is art. Selling a book is business. Define your topic and audience before you start writing. Clarity about chapter topics, creating a hook or angle for your book, and get focused on what your audience needs to know most.
FULL DETAILS
2:00-3:00
Amazon ads for authors: A counterintuitive approach to running profitable Amazon ads for your books
Matt Holmes, Presenter
Author of 7 Day Authors Guide to Amazon Ads. Many believe selling books is pay to play today. Standing out requires a great book and great strategic advertising. Learn what to spend and what to pay attention to.
FULL DETAILS
3:00-4:00
TikTok sells books
Jayne Rylon & Lila DuBois, Presenters
Presenters have 130 published books between them. They rely on social media. Booktok culture and content strategies. Why TikTok is important for authors.
FULL DETAILS
4:00-5:00
Walk, trot, run: One author’s journey from novice writer to multi-book publishing contracts
Debbie Burns, Presenter
The rise above rejection to land first agent. When to seek new representation. The first three-book deal. Parallels and contrasts between indie and traditional publishing.
FULL DETAILS
5:00-6:00
Strategic positioning to SELL into a slippery marketplace
Pam Sheppard, Presenter
20 Year market smart developmental editor reveals how to connect with market trends and opportunities many overlook
FULL DETAILS
6:00-6:15
Indie Book Seller Award Presentation
Michael Herrmann Gibson’s Books
Concord NH
6:15-7:00
Publisher’s Pub Networking
FRIDAY ROOM 2
11:30-12
Room Closed
12 -1:00
Reviewer Roundtable
Sebastian Stockman, William Marx, Roberta Silman, Presenters
FULL DETAILS
1:00-2:00
Picture this: The impact of using creative media for illustrative works
Ryan & Aura Paige, Presenters
How do you capture the attention of children in this glossy, professionalized, media-saturated world? Find out.
FULL DETAILS
2:00-3:00
Master pitch theatre
Katherine Sands, Agent, Presenter
Your pitch is a performance, learn the elements and the 250 words that matter. How to get an agent from the get-go.
FULL DETAILS
3:00-4:00
Pitch to an agent
Katherine Sands, Agent
FULL DETAILS
4:00-5:00
Poetry marketing 101: Get reviewed, submit to awards, and get your poetry noticed.
Samantha Kolber, Presenter
All the basic poetry marketing basics. Get a list of publications that accept reviews and a list of awards that accept poetry books. Sample press release, letter to bookstores and libraries to host your reading and stock your title. Poetry specific hashtags.
FULL DETAILS
5:00-6:00
Book trailer building blocks
Ja-ne de Abreu, Presenter
How to create captivating book trailers. Script, video filming, voiceover, music, special effects, stock usage, sound effects. Examples of effective and ineffective trailers. Small things matter.
FULL DETAILS
6:00-6:15
Room Closed
6:15-7:00
Room Closed
- SATURDAY ROOM 1
8:30-9:00
IPNE Membership Meeting
9:00-10:00
Be a writing machine: How to write smarter and faster, beat writer’s block, and be prolific
Michael la Ronn, Presenter
Want to write a lot of books but can’t improve your speed? The secrets are easier than you think. Learn from an 80 book author with a full time job and family. Create a writing habit for you. Unorthodox strategies used by the masters.
FULL DETAILS
10:00-11:00
How to ulilize Ingram Spark: Insights and best practices
Deon McAdoo, Presenter
Ingram print-on-demand and distribution insider tips. Preparing to market, pricing for specific markets and best practices for retail success.
FULL DETAILS
11:00-12:00
How to crush it on Kickstarter
Oriana Leckert, Russel Nohelty, Monica Leonelle, Presenters
Build community, connect with readers, raise much needed funds. Panel helped authors raise $750,000 in the past year.
FULL DETAILS
12:00-1:00
Lunch networking and Q&A with IPNE Board of Directors
Ask experienced publishers and authors whatever you wish.
1:00-2:00
Standing out on Amazon… How keywords & categories increase your readership
Hank Marcacci, Presenter
How Amazon pairs readers with books they will love. Strategy behind profitable keywords, uncovering bestselling categories and make changes in minutes that can affect your sales endlessly.
FULL DETAILS
2:00-3:00
Let ‘Em Have It! The Possibilities of Public Domain Publishing
Joe Corneli, Charles Danoff, Charlotte Pierce, Presenters
Would you have the money and time to defend your copyright in court? Most publishers choose “All Rights Reserved” for their creative work. But there are other options born out of the “free software” movement. Members of the 10-year-old Peeragogy Project have dedicated their work to the public domain, where anyone is free to use and adapt it.
FULL DETAILS
3:00-4:00
Build your author platform and launch a stellar book marketing campaign
Jeniffer Thompson, Presenter
How to build an audience of loyal readers. Get known. Get readers invested in you with your authority, style and online visibility. Practical tools and easy-to-implement steps to guide your next five years.
FULL DETAILS
4:00-5:00
Book production and design panel
Megan Harris, Sally Stetson, Deidre Randall, and Jeniffer Thompson, presenters
Creative control of your work is vital.
FULL DETAILS
5:00-6:00
Good naked – exposing the myths that undermine your creativity –
Joni B. Cole, Presenter
Contributor to The Writer. Poets & Writers named her book one of the “Best Books for Writers.” Counter productive shoulds are laid bare and replaced with practices to help us all write more, write better, and be happier.
FULL DETAILS
6:00-6:15
Independent Publishing Achievement Award
Closing remarks
6:15-7:00
Publishers Pub – Online networking
SATURDAY ROOM 2
8:00-9:00
Room Closed
9:00-10:00
Q&A- Maximize your publishing assets
Eddie Vincent and Pam Sheppard presenters, Moderated by Mary Catherine Jones.
Endorsements, Reviews, Photos, Book Covers, Awards, Audiofiles, even rough drafts and out-takes can be used to market your books. Join a lively Q&A with IPNE President Eddie Vincent and Publishing Consultant Pamela Sheppard and find ways to increase your reach by increasing your budget!
10:00-11:00
Book Awards: How to Get Them, How to Use Them
Hannah Jacobson, Presenter
There is value in every award and sharing the journey with readers. Learn how to find and use book awards to get discovered, gain validation, and sell more books.
FULL DETAILS
11:00-12:00
Book promotion in a changing world
Skye Wentworth, Ellen Whitfield, C Jane Taylor, Presenters
Book promotion happens in real time today. One presenter directly promoted 400+ titles. Another did a national book tour – by motorcycle.
FULL DETAILS
12:00-1:00
Room Closed
1:00-2:00
Room Closed
2:00-3:00
The author/agent partnership: Making the most of your collaboration
Susan Nystoriak, Presenter
How to make your query letter stand out in an agent’s slush pile. Managing expectations, the revisions process and what happens when you land a contract.
FULL DETAILS
3:00-4:00
Pitch to an agent- Limit 5 sign ups
Susan Nystoriak, Agent
4:00-5:00
Strategic ways to market with audio and video: Leverage the power of several easy online tools
Nathan Agin, Presenter
Learn to capitalize on the tools that are out there. Several options to create a calculated launch. Creat buzz for your book and audiobook. Your marketing plan can be easier than you think.
FULL DETAILS
5:00-6:00
Room Closed
6:00-6:15
Room Closed
6:15-7:00
Room Closed
About the Independent Publishers of New England (IPNE)
The Independent Publishers of New England (IPNE) is an organization of professionals, authors, and companies who collaborate to help each other learn and succeed in the independent book publishing field.