Finding Ideal Clients
Scott Channell
Do you wish to reroute perfect prospects, currently leaning toward competitors, to you?
Your rivals are seeking to dislodge your current best clients/customers and redirect your future ideal clients to themselves. If they are just a bit better at marketing than you are, they will be successful.
When your marketing efforts are not grabbing winnable clients, you lose far more than marketing money spent. When those clients that could have been yours went to a competitor, you lost out on revenue now, repeat business from them, the cross-selling opportunities, the referrals and word-of-mouth benefits. Plus, you lose the community presence and branding value, which builds with marketing that appeals to the best clients and customers.
This book provides just 7 steps to find more ideal clients.
Learn to make better marketing bets within the framework of the right marketing strategy. That creates a lollapalooza effect for you where multiple techniques layer and combine to strengthen each other.
Higher and Friendly Powers
Peg O’Conner
An expansive alternative for those who have struggled with the “higher power” of AA’s 12-step program, Higher and Friendly Powers offers a more flexible and practical approach, sparking our innate sense of human decency, our moral aspirations, and our longing to become better versions of ourselves.
In Higher and Friendly Powers, Peg O’Connor addresses an audience much like herself: those in recovery who have struggled with the Christian-centric God at the heart of Alcoholics Anonymous. She brings our attention to a little-known fact: the term “higher power,” a touchstone in the twelve steps of Alcoholics Anonymous, was coined by William James, philosopher, psychologist, and intellectual giant of the early 20th century.
By acting as our personal field guide through the world of William James, Peg shows that “higher power” as James conceived it is far more expansive than we might imagine, and can encompass a commitment to basic human kindness, profound moral principles, and even a better version of oneself. The book, which combines Peg’s deep personal wisdom with James’s adventurous intellect, has the power to transform the way we live.
For more information about the book, visit Peg O’Connor’s website.
Sik-Sik’s Summer: An Arctic Ground Squirrel Tale
Constance Taylor
One spring day, as the snow melted on the alpine tundra, an Arctic ground squirrel called Sik-Sik woke up from her long winter’s hibernation. After sleeping for nine months, she was ready for summer. The world soon turned green under the Alaskan sun and the mountains bloomed with vibrant color. Sik-Sik knew there were only a few months of summer for her to enjoy, and she would be busy. Children and adults alike will enjoy this delightful photographic storybook about Sik-Sik and her summer in Alaska. Filled with educational facts, children will learn about this small but remarkable species with the longest known hibernation of any animal on earth. With free educational activities and Teacher’s Guide available to download, this book is a perfect addition for home or classroom. |
Midnight on the Alaska Highway
Constance Taylor
Midnight on the Alaska Highway is a full-color graphic story for children. Based on true events, this is the story of one cat’s remarkable journey from California to Alaska and back again.
When Midnight, a black cat from California, takes a trip on the Alaska Highway, she finds plenty of adventure along the way. From her first glimpse of snow and the beautiful Northern Lights, to being lost in the Canadian wilderness, Midnight has lots of new experiences. She returns to her California home with an extraordinary story to tell of her travel adventures.
Midnight’s story is playfully illustrated with bold colors and a touch of humor. The book includes interesting facts about the Northern Lights and the Alaska Highway and comes with free printable activity sheets available to download.