As we know there are a combination of factors for book sales, with reviews and awards playing a significant, though sometimes nuanced, role. From preorder sales to book signings, we’ll discuss their role in marketing, promotion, and new opportunities.

We’ll discuss the effect of little to no book reviews and awards, and if there can there be too many. And what to do if an author’s book receives a bad review. We’ll touch on media appearances and mentions, social media, book covers and positioning against competitive titles.

Lastly, we discuss how to best capitalize on reviews and awards, and what is and is not automatic in translating them to book sales.

Speaker Bio

Ted Olczak is the publisher of Printed Word Reviews magazine, and manages the Independent Press Award and NYC Big Book Award. He publishes the quarterly magazine BookCAMP, which addresses authors and publishers’ challenges of book publishing.

Olczak started in the 90’s, and has personally worked with thousands of publishers and authors on how to position their book and create successful marketing plans including: Penguin Random House; Simon & Schuster; Readers Digest; Scholastic; Macmillan; Workman; American Express Publishing; Berrett-Koehler; Chronicle Books; etc.

Olczak is a career-long publishing professional, Master’s Degree in Marketing Management in Book and Magazine Publishing from New York University..