Book production and design panel

Saturday 4:00 Room 1

Presenters: Megan Harris, Sally Stetson, Deidre Randall, and Jeniffer Thompson


Creative control of your work is vital.

Megan Harris

Debbie Burns

I’m passionate about reading, libraries, and books. I’m a huge advocate for the independent creative, such as indie authors or self published authors, because I believe having creative control of your work is one of the most vital things you can have.

From the time I learned to read, I wanted to write, and I caught the editing bug in high school, working as a writer and then eventually the editor in chief of my high school newspaper! I’ve been editing independently for about a decade and offer other services such as book blurb writing, editing critiques, and more.

My favorite authors include Xio Axelrod, Sandra Cisneros, Stephen King, Zora Neale Hurston, Gillian Flynn, and William Faulkner, among others.

Twitter: @MHarrisEditor 
TikTok: @MHarrisEditor

Sally Stetson

Debbie Burns
Sally has been a graphic designer her entire professional career and enjoys a wide variety of projects from logos, brochures, packaging (with a Print Annual Design award), illustration, posters, displays, and surface pattern design… as well as books! She is an avid reader with several book designs: covers and interiors. A book she designed for author Nan Alexander Doyal, “Dig Where You Are”, was honored with the Benjamin Franklin award for “Best New Voice” based on content and design.

Instagram: sally_stetson_design
Facebook: Sally Stetson Design

Deidre Randall

Debbie Burns

Deidre Randall has spent 24 years publishing and marketing books. She is the CEO of Peter E. Randall Publisher in Portsmouth, NH, and also a songwriter and a poet. She coordinates all book projects, distribution and marketing efforts for each title. Deidre feels that, “In this era of short attention spans, it’s more important than ever to have a strong design for the cover and the interior of your book. You only have about 10 seconds for your cover to catch someone’s eye. Good design is the key to a professional book, perhaps even more than good editing, as it provides the gateway for readers to enter your world. Making it inviting and readable is crucial!”


Jeniffer Thompson

Debbie Burns

Jeniffer Thompson is a personal branding expert, digital marketing strategist, and publishing consultant. She is an author and speaker who delivers strategy-rich content and actionable tools that educate and empower authors. She co-founded Monkey C Media in 2004, an award-winning book cover and website design house. She is also a co-host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the board of the San Diego Memoir Writers Association. Visit for author services, and subscribe to Jeniffer’s author marketing tips at

Twitter: @jeniffergrace
Instagram: @jeniffer_grace