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Marketer, Publisher Enrich IPNE Board

16 Jul 2015 3:10 PM | Charlotte Pierce (Administrator)

Two experienced professionals recently brought their expertise to the IPNE Board of Directors. Publisher and author Ruth Crocker of Elm Grove Press becomes our new Vice President, and Brian Jud's IPNE portfolio includes Special Projects and coordinating marketing and membership efforts between IPNE and APSS (Association of Publishers for Special Sales).

Ruth W. Crocker is a writing coach and an award-winning author. Her essays have appeared in The Gettysburg Review, Grace Magazine, O-Dark-Thirty, T.A.P.S. Magazine, The Saturday Evening Post, several anthologies and in many on-line and print magazines. She is listed in Best American Essays 2013 and was nominated for a Pushcart Prize in 2014. She publishes and writes about family, resilience, remembrance, the art of living and the writing process. She was recently honored by an invitation to the White House on Memorial Day, 2014, where she presented to President Obama with her memoir, Those Who Remain: Remembrance and Reunion After War. The book also won an award at the IBPA's Ben Franklin Awards in April. She is the founder of Elm Grove Press, an independent press committed to publishing innovative work from emerging and established writers.

Ruth holds a PhD in Nutrition and Human Development from the University of Connecticut, a Master of Education and Counseling from Tufts University and a Master of Fine Arts in Creative Writing from Bennington College. She lives in Mystic, Connecticut.

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of APSS, the Association of Publishers for Special Sales (formerly SPAN).

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns), called the "ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns." He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian wrote and published five titles on career transition that are distributed internationally. He is a prolific presenter and writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the IBPA newsletter, Bound to Sell, The Authority, The Sales Informer and Book Marketing Update. He is the author of the eight ebooklets with Proven Tips for Publishing Success and creator of the series Book Marketing Wizards. He edits the bi-weekly newsletter, Book Marketing Matters.

Brian conducts the bi-weekly Book Marketing 201® webinars for APSS. He is a speaker in the series of Masters of Marketing seminars held in cities around North America. His other credits include 650 episodes of the television series The Book Authority, creator of the media-training video program You're On The Air and the books It’s Show Time and Perpetual Promotion. Brian is also a media and sales force trainer.

Brian was an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. He also founded the Connecticut Authors and Publishers Association (CAPA).

We wish Ruth and Brian well in their efforts to help IPNE continue to grow and thrive!

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