Amazon Ads For Authors:
A Counterintuitive Approach To Running Profitable
Amazon Ads For Your Books
Friday 2:00 Room 1
Presenter: Matt Holmes
Selling books is now, without question, pay to play. Amazon, the largest retailer in the world, has more than 12 million Kindle Titles available on its store, and that number is growing every single hour, of every single day.
Standing out in today’s crowded world of publishing not only takes a great book, but also, great (and strategic) advertising. If you want to reach more readers to sell more books, advertising is paramount to your success.
And Amazon Ads is one of the best ways to position your books in front of your ideal readers, on a platform where readers are looking to buy their next book.
In this informative talk, Matt will walk you through the ins and outs of Amazon Ads, how to know when you’re ready to launch your first Amazon Ads, how much to spend, how and why to pay attention to the big picture (not your Amazon Ads Dashboard) and his 80/20 Amazon Ads Strategy.
On top of this, Matt writes a free daily-ish email, The Morning ACOS, sharing tips, strategies and case studies to help authors develop and hone their Amazon Ads skills, experience and confidence.
Matt lives in Shropshire, UK, with his wife, Lori, an author of fantasy novels, their three boys, Jacob, Caleb and Jonathan and not forgetting their 2 whippets, Freya and Loki – it’s a busy house!