Publishing Conference 2015 - the Program & The People

READ ALL ABOUT OUR 2015 SPEAKERS AND THEIR PRESENTATIONS!

Click the linked names and job titles in speaker bio boxes to access their IPNE Conference presentation.

2015 Conference Sessions - At a Glance

FRIDAY, Sept. 25 (full schedule)

  • 3:00 pm: Welcome and Opening Announcements
  • 3:15 pm: Getting Into Print: Understanding Today's Publishing Options  Tom Holbrook and  Deidre Randall 
  • 4:15 pm: IPNE Book Awards Presentation
  • 5:00 pm: Keynote: Reading for a Living: It Takes History to Make History - Robert Gray (Shelf Awareness). 
  • 6:00-8:30 pm: Sponsors and attendees Meet & Mingle Reception with Cash Bar

SATURDAY, Sept. 26 (full schedule)

  • 8:30 am: Welcome and Opening Announcements
  • 8:45 am: Keynote: Who Holds the Power in the Book World? Jim Milliot (Publishers Weekly) and Nancy Morgan Stosik (Ingram Content Group)
  • 10 am-12:00 pm: Conference Breakout Sessions
  • 12:00-1:00 pm: Lunch
  • 1:15-2:45 pm: Conference Breakout Sessions
  • 2:45 pm: Ask the Experts Panel

ROBERT GRAY, Contributing Editor, Shelf Awareness

Friday Keynote: Reading for a Living:  It Takes History to Make History

Those of us who choose to be in the book trade are Time Travelers by nature, avocation and, sometimes, profession. As indie publishers seek to "make history" in the present and future, they can often draw strength and inspiration from the experiences of others traveling similar paths. 

Gray shares his own 35-year quest to create a professional life in the world of books, and considers what the word "independent" means to him.


JIM MILLIOT, Editorial Director of Publishers Weekly and VP of PWxyz

Saturday Keynote: Who Has the Power in the Book World?  with Nancy Morgan Stosik

Once upon a time, authors and publishers – along with readers and booksellers – knew their separate places in the book world, and stuck to them. The distribution of power was uneven, maybe even unfair, but the pecking order seemed to make sense. Then, the revolution erupted and the digital transformation of books and publishing created a more level playing field.  

Authors and independent publishers especially rejoiced at their newfound freedom to write, publish, and sell books. As with so many revolutions, though, the change has come at a cost. In 2015, just who does hold the power in the book world and are the rulers wise and beneficent or crass and cold-hearted? Are we building a utopia for readers, or making their lives miserable?

NANCY MORGAN STOSIK, Content Acquisition, Ingram Content Group, Inc.

Saturday Keynote plus Workshop: The Promise of Zero Inventory Using Pring on Demand: Fact, Fiction, or Futuristic?

With the ever changing dynamics of today’s supply chain; digital growth, decline of physical stores, shifts in print formats, growth of self-publishing, selling globally, etc., the risks of investing in, managing, and distributing traditional book inventory has never been greater not to speak of the risks of over printing, under printing, and tying up capital in inventory. 

The promise of solving these issues through zero inventory and just in time manufacture on demand holds great promise, but just how far has the technology come and is it a viable approach for IPNE publishers to consider? In this session, Stosik will provide a candid update to the opportunities today as well as possibilities for the future. 

ANGELA BOLE,  Executive Director, Independent Book Publishers Association

Understanding Metadata/BISAC Subject Headings

Proper metadata is essential to ensuring your book is discoverable on the web. During this session, you'll gain a practical understanding of how to format and transmit metadata in accordance with industry standards and best practices. Particular attention will be paid to the structure of ONIX feeds and the assignment of BISAC Subject Headings. 

Attend this session if you're ready to demystify this often misunderstood standard and get it right the first time.

PAUL DURHAM,  Former Entertainment, Media and Publishing Lawyer

What Authors, Publishers and Freelancers Need To Know About Publishing Contracts

The purpose of this workshop is to offer an intro-duction to key legal and business issues arising in the publishing environment. The workshop is presented in plain English and no legal background is required.

Emphasis will be placed on the practical application of legal issues in publishing contract negotiation and review, through the examination of clauses in publishing and agency agreements; discussion of industry standards and norms; and analysis of each party’s priorities and bargaining power in the deal-making process. 

TANYA GOLD,  Editor

Getting To The Next Draft: Revision Strategies From The Editors with Melissa Wuske

Fiction editor Tanya Gold and nonfiction editor Melissa Wuske will give you tips on how to plan your book revision. 

The presentation will include tailoring your content to your audience, making your characters engaging, further developing your story and plot, identifying what to keep, and ensuring that you communicate your ideas clearly.

TOM HOLBROOK, River Run Books and Piscataqua Press
Getting Into Print: Understanding Today's Publishing Options with Deidre Randall

Tom Holbrook and Deidre Randall will discuss the options for authors today to get their work published. Topics will include; 1) working with a subsidy publisher, online publisher, independent publisher and trade publisher; 2) matching genre to publishing type; and 3) marketing suggestions by genre. Authors are welcome to bring a book cover idea for a quick “30-second” review from Deidre and Tom.

GEORGE GEERS, Plaidswede Publishing
The Story Goes On…And On…And On: Publishing A Series

Publisher George Geers discusses serials, trilogies, anthologies and other stories and books that seem to have no ending. Should book one spawn book two? The serial as seen through the writer's and publisher's eyes with pitfalls, failures and joys.

MICHELLE OLLIE,  The Center of Cartoon Studies

Writing to Sell: Targeting A Niche Audience with Amy Ray and Sydney Strand

Romance, mystery, and graphic novels are currently hot sellers. Join Michelle Ollie, Sydney Strand, and Amy Ray for a lively discussion about writing, publishing, and marketing books that stay mindful of their specific audience. 

This presentation will give helpful information and ideas even if you write in a different genre.

CRYSTAL PONTI, Chair, 2nd Annual IPNE Book Awards

This year's IPNE Book Awards is chaired by Crystal Ponti of Blue Lobster Book Company. IPNE is fortunate to have a team of judges who are librarians in New England.

More than 40 authors or publishers submitted books for this year's competition. Most award categories are based on book subjects and genres, design, marketing, and other aspects of publishing. One category is open to perennial best-sellers. 

All entries compete within their categories and also for the top prize as IPNE Book of the Year.

STEVEN PORTER, Association of Rhode Island Authors

The Secret of Marketing Through Partnerships: How to Get Everyone Else to Promote Your Book so You Don't Have To

It is possible to write a book alone, but it's nearly impossible to promote, market and sell that book without the cooperation of others. In this session, you'll learn about simple, proven techniques that leverage local relationships, networking, associations, alternative markets and special events to create real book sales—fiction and non-fiction. By partnering and networking with other authors, businesses, associations and key players, you can create your own personal marketing team that spreads your message at little or no cost.

AMY RAY, Mystery/Thriller Author
Writing to Sell: Targeting A Niche Audience with Michelle Ollie and Sydney Strand

Romance, mystery, and graphic novels are currently hot sellers. Join Amy Ray, Michelle Ollie, and Sydney Strand for a lively discussion about writing, publishing, and marketing books that stay mindful of their specific audience. 

This presentation will give helpful information and ideas even if you write in a different genre.

DEIDRE RANDALL, Peter E. Publishing and Blueline Publicity

Getting Into Print: Understanding Today's Publishing Options with Tom Holbrook

Deidre Randall, publisher, and Tom Holbrook, book seller and publisher, will discuss the options for authors today to get their work published. 

Topics will include; 1) working with a subsidy publisher, online publisher, independent publisher and trade publisher; 2) matching genre to publishing type; and 3) marketing suggestions by genre. Authors are welcome to bring a book cover idea for a quick “30-second” review from Deidre and Tom.

JACK B. ROCHESTER, Author

Podcasting Your Writing For Fun and Acclaim

We live in a multimedia world where many listen to books. What was once called “books on tape” is now podcasting. A podcast is a spoken-word recording, fiction or nonfiction, booklovers can listen to at any time, anywhere. Podcasts are easy to produce and post to blogs and websites. From simply reading your own work to adding characters and music, there are many creative possibilities. I will teach people how to podcast in a live demonstration.

SYDNEY STRAND, Romance Novelist
Writing to Sell: Targeting A Niche Audience with Amy Ray and Michelle Ollie

Romance, mystery, and graphic novels are currently hot sellers. Join Sydney Strand, Amy Ray, and Michelle Ollie for a lively discussion about writing, publishing, and marketing books that stay mindful of their specific audience. 

This presentation will give helpful information and ideas even if you write in a different genre.

VICTORIA SUTHERLAND, ForeWord Magazine

10 Surefire Ways NOT To Get A Book Review with Jim Milliot

2.4 billion trade books and journals are sold each year with tens of thousands of galleys, ARCS and finished copies being mailed to trade publications and other media. An editor's first impression of your submission is critical. 

In this session, you will hear about the process used for sorting the wheat from the chaff, other opportunities to get editors' attention, and why reviews matter more than ever!

JOSHUA TALLENT, Firebrand Technologies

eBook Production And Quality Assurance

Independent publishers are always looking for new ways to create amazing products that will get the attention of readers. eBooks offer some great opportunities for this, but the challenge is knowing what is possible and how to create it. 

In this workshop, you will learn about the current state of EPUB 3 support across different devices, about common production workflows and tools you can use, and about quality assurance practices that will ensure your eBooks have the highest quality in the industry. Bring your own questions and get solid advice on how to create amazing eBooks.

MELISSA WUSKE, Editor, Nonfiction Trade

Getting To The Next Draft: Revision Strategies From The Editors with Tanya Gold

 Nonfiction editor Melissa Wuske  and fiction editor Tanya Gold will give you tips on how to plan your book revision.

 The presentation will include tailoring your content to your audience, making your characters engaging, further developing your story and plot, identifying what to keep, and ensuring that you communicate your ideas clearly.

PHIL ZUCKERMAN, Applewood Books
The Zen of Distribution: Using the Power of Other to Your Advantage

For small publishers, access to marketplace is never easy or without cost and can make one feel powerless. 

This session will review the powerful options that small publishers have and give helpful tips for evaluating the fit and financial impact of any arrangement.

MARCIA YUDKIN, Creative Ways

Marketing for Introverts

As introverts, quiet bookish folks have distinctive personality strengths that can be channeled into effective marketing as long as you steer clear of their equally distinctive sensitivities. This workshop describes which marketing vehicles suit introverts best - and some of them may surprise you! - along with which directives get them ducking for cover. The tips apply for you as author/publisher or as a publisher dealing with introverted authors

Conference Coordinator, Pam FennerPAMELA J. FENNER, Conference Coordinator 

Photograph was taken with publisher David Godine at the NEIBA Trade Show and Conference

Here is the impressive lineup of speakers and presentations for the conference. Then register for the conference by clicking registration page
To preview the schedule for the 2015 conference, click here.

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