IPNE Member Blog

News - Members, feel free to contribute! Please make sure that your posts relate to independent publishing, writing, or other topics of educational interest to IPNE members. If you are unclear about what type of material to post, please contact our blog editor, Cynthia Hagan Kallai.
  • 31 Jan 2016 11:16 AM | Anonymous
    You’ve heard, “Ask and you shall receive.” But you have to ask the right question to receive what you want. Google founders Page and Brin didn’t ask, “How can we create a search engine?” They asked, “How do we organize the entire world’s information and make it accessible and useful?” Don't ask, "How can I sell my book?" Ask, "How can I deliver a message that will help my readers transform their lives?"


  • 28 Jan 2016 9:01 PM | Anonymous

    Many publishers first create a book and then look for ways and places to sell it. A better strategy is to first research the conditions that are best for growth and then define the product.

    Before he launched Amazon, Jeff Bezos evaluated the opportunities for creating an Internet business. He believed that E-commerce was the natural solution for a fragmented market with an enormous number of SKUs, a small ship-able product and a stable supply chain characterized by many sellers served by a few, dominant middlemen. He was not an experienced publisher, but opted for books as the product for Amazon.com because they were the rational choice under those conditions. And the rest, as they say, is history!

    Apply this concept to your business. Do not simply choose a manuscript first, and then debate the form in which you will publish it: printed book or ebook and where it will be sold. Instead, evaluate the opportunity in five categories: market conditions, competitive activity, marketing opportunities, consumer needs and potential outcomes. Then make the choice of product form (pbook, ebook, audiobook, vbook, app) and where, when and how you will sell it.


  • 25 Jan 2016 9:26 PM | Anonymous

    This directory can help you find the right local event where you can exhibit books and reach new readers. 

    On the website (click image) you can choose your state from the left column. Basic access is free, but extended access requires a $50 annual subscription.

  • 20 Jan 2016 4:01 PM | Anonymous

    Book marketing is like an iceberg where bookstores are the visible tip, and special sales the unseen, larger opportunity. Sell your books in hidden markets to increase your sales, revenue and profits. 

    Review the recording from Jan 21 to talk about how you can take advantage of special sales!

  • 15 Jan 2016 3:05 PM | Anonymous
    There is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small hole in a coconut, hollow it out and fill it with rice. Once a monkey puts its hand in the coconut to get the food, it cannot remove its clenched fist. Refusing to let go of their prize, the monkeys are unable to escape.

     

    Book publishers can get caught in a similar trap if they become conditioned to avoid risks and persist in using strategies that were successful in the past, without evaluating whether they are still relevant today. Their grasp on this comfortable feeling of security yields the same result as that of the island monkeys. Instead of duplicating past efforts, introduce new titles using a different game plan, like selling to non-bookstore buyers.


  • 05 Jan 2016 9:46 AM | Anonymous

    As you finalize your 2016 marketing plan, try writing your goals differently to find new ways to reach them. A goal to “Sell X0,000 books by December 31, 2016” places your focus on selling books. If you say “Reach net revenue of $X00,000” you expand your focus to profitably selling your content through books, booklets or other formats. And you could increase revenue through corporate sales, consulting and/or speaking.

  • 23 Dec 2015 8:38 AM | Anonymous

    Planning is like laying track for a railroad -- it establishes a solid foundation, provides a path to your destination and controls deviation. And it helps you move forward when uncontrollable events occur. But just as the track does not propel you forward, neither does your plan. Your passion and productive action provide the fuel for the engine taking you on your journey to success. Create your plan for 2016 during this relatively slow period before the end of the year so you can start the new year full steam ahead.

  • 09 Dec 2015 5:38 AM | Robert McCarty

    IPNE member Barking Planet just negotiated a 3-book contract with a Chinese distributor. 

    "And now, our foreign rights rep, Deanna Leah, has contacted me about a deal with Storyplayr" bubbled Barking Planet publisher Robert McCarty.  Leah is US-based and attends the London and Frankfurt book fairs. She promotes books with a better world theme. 

    McCarty has found this rep to be "knowledgeable, hard working, honest and very good to work with." There is a fee involved. If you believe in the foreign rights potential of your books, he recommends starting with HBG.

    Deanna Leah
    HBG Productions & International Publishers Alliance
    PO Box 5560 Chico CA 95927
    (530) 893-4699
    deanna@hbgproductions.com



  • 15 Nov 2015 1:59 PM | Charlotte Pierce (Administrator)

    The New England Publishing Collaboration (NEPCo) Awards, which honor excellence in publishing collaboration, were held on November 10, 2015. Judges selected three winners, and an additional Audience Choice winner was selected by online voting at the event.

    The judging panel:

    Amy Brand, Director, The MIT Press

    Sanj Kharbanda, Senior Vice President, Digital Markets, Houghton Mifflin Harcourt

    Sanders Kleinfeld, Director of Publishing Technology, O’Reilly Media

    Amit Shah, Executive Managing Director, Six Red Marbles

    Winners:

    First Place: Harvard University Press (collaborating with archives across Massachusetts)

    Second Place: Aries Systems (collaborating with Copyright Clearance Center)

    Third Place: American Meteorological Society (collaborating with Second Nature)

    Audience Choice: Kudos (collaborating with several publishers, including Emerald Group and the Journal of Bone and Joint Surgery)

    Finalists described their projects live on stage in rapid-fire multimedia presentations. Live judging followed, and winners were announced at the event. Special guest Ian Condry, author of The Soul of Anime, spoke at the event: Professor Condry’s book describes the role of cross-industry collaboration in the success of anime.

    Photographs of the winners are at www.nepcoawards.com, and presentation videos will be available soon.

    About Bookbuilders of Boston: Bookbuilders is a non-profit professional group founded in 1937 to serve the needs of New Englanders working in the publishing industry. Its mission is to provide educational and networking opportunities to members, which include publishers, vendors, and individuals. For more information about Bookbuilders, visit www.bbboston.org. For more information about NEPCo, visit www.nepcoawards.com.


  • 10 Nov 2015 7:07 PM | Charlotte Pierce (Administrator)

    After this year's dynamic 5th Annual Conference and blitz of successful cooperative marketing events, the IPNE Board Nominating Team was so pumped that we combed through the membership list and short-listed a few folks we had met during this period who we felt could contribute most to guiding IPNE through the exciting times ahead. We continue to invite any members with experience in the independent publishing field who can collaborate creatively with other board members, to join our pool of candidates for the Board or to sign up to lead one of our Project Teams.

    The number and quality of membership benefits and  new programs we can carry out will depend on the number of Board members elected and their commitment to serving full terms of 1-3 years. Our bylaws permit 11 members on the Board of Directors, and we currently have six. Just think what we could do with you on board! 

    There will never be a better time to step up as a member of the Board of Directors or one of our key Project Teams to assist as your organization helps its members navigate the fast-changing world of publishing.

    What is expected of a Board member?

    You are not expected to "do it all" yourself. Board members choose specific areas of focus and build teams of rank-and-file members to carry out IPNE programs and fulfill our mission. A Board member's willingness and ability to reach out to members and to build and coordinate effective Project Teams will determine the amount of time and energy they will need to devote to the Board position. 

    Board members should be familiar with the Bylaws; demonstrate their commitment by paying for their own membership; attend one online board meeting per month; field incoming communications as necessary for their focus area; and attend the Annual Meeting in early December. When elected, Board members commit to a either a one, two, or three-year term of service.

    If you're not quite ready for Board service, IPNE Project Teams like Membership, Partnerships, Vendors & Sponsors, Events, Special Projects all have openings for facilitators and members.

    What do Board and Project Team members receive for service?

    We anticipate that each of you will recognize the enhanced networking and collaboration that serving as a Board member can bring, in terms of contacts with industry experts, members, and vendors. We predict you'll find that "paying it forward" with IPNE Board service will always come back around to benefit you, if you are mindful of how to appropriately leverage these opportunities. 

    In addition, after one year of completed service, Board members receive one complimentary registration for the Annual Conference. After two years of service, we add a complimentary exhibit registration for one book at NEIBA, the Boston Book Festival, or NELA; and after three or more years of service, we add complimentary exhibits for one book each at all of the "Big Three" shows. 

    We can just about guarantee Board and Project Team service will be fun, rewarding, and the work well distributed, if we all adopt the spirit of "Collaboration Is the New Competition," our IPNE theme for 2015-2016. This theme has already resonated with many members since the Conference, and was featured in a Shelf Awareness column by Conference speaker Robert Gray.

    Okay, I'm in. What's the next step?

    We hope you are able to respond to this invitation with a resounding YES!!! If so, please fill out the form, which asks you to confirm your nomination and identify your skills, passions, experience, and preferred roles. 

    The Nominating Team will begin interviewing Board nominees who accept this invitation starting on on Monday, Nov. 9, and continuing through Nov. 20. The IPNE Annual Meeting is set for Dec. 5 at 10 am in Charlestown, Mass., when in-person elections will be held, along with a yummy lunch and workshop (topic TBA). Electronic voting will start on Nov. 20 and wrap up on Dec. 4. Electronic votes will be added to the live votes cast on Dec. 5.

    The newly elected board will convene in January 2016 to elect officers. All current board members and and our merry band of seasoned IPNE volunteers will be available to get new board members up to speed so we can quickly move this dynamic organization to the next level of fabulousness!

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