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As you finalize your 2016 marketing plan, try writing your goals differently to find new ways to reach them. A goal to “Sell X0,000 books by December 31, 2016” places your focus on selling books. If you say “Reach net revenue of $X00,000” you expand your focus to profitably selling your content through books, booklets or other formats. And you could increase revenue through corporate sales, consulting and/or speaking.